Grab the FREE Dynamic Content Replacement Plugin for WordPress
Easily personalize content on your WordPress landing pages to match your ads & emails. No coding needed!
Dynamic Content Replacement (DCR) allows you to personalize your marketing campaigns by matching the copy in your ads and emails to the copy on your WordPress landing pages without ever having to touch any code. This means more relevant landing pages. Which means more conversions for you.
Matching landing page copy in WordPress to ads and emails just got way easier.
Okay here’s the deal — almost everyone knows that the more you can personalize the post-click experience (i.e, your landing pages) to your ads and marketing emails, the better your results are going to be. Simply put, you’ll get more leads and revenue.
The problem is that personalizing your landing pages to match your ads and emails is pretty hard, especially in WordPress. Is it possible? Yes. BUT, you better be ready to dive deep into HTML, CSS, Javascript, and PHP — most marketers don’t have the time for this. I sure don’t. That’s why somewhere around 97% of all landing pages are completely irrelevant to the ads and emails that someone clicked on. Irrelevant landing pages lead to missed opportunities. And these missed opportunities result in lost revenue. You get the point…
The solution — a simple plugin that makes it possible to dynamically update and replace the content on your landing pages based on the content in your ads and emails, without ever having to touch any code. I couldn’t find an easy way to do this in WordPress so I said “screw it” and built the darn thing myself. Now I’m giving it away completely free for a limited time. Keep reading to learn more.
For PPC
Boost conversions with personalized landing pages for your PPC ads
⚡️Match the copy of your ads to the copy & images of your landing pages in WordPress
⚡️Pull keywords into your pages to boost landing page relevance
⚡️Save time building just a few landing pages instead of 100’s of variations
⚡️Perfect for Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and all other ad platforms.
How it Works for PPC
For paid search ads:
The prospect sees your ad either in search or on the news feed and clicks-through to a highly relevant landing page that matches the ad copy and/or keywords of the ad. You can dynamically update headlines, paragraph text, images, title tags, and meta descriptions. This boosts landing page relevance and gets you better Quality Scores with Google Ads.
In the image above the ad headline and image are set to match the headline of the ad and the keyword that the person is searching for. As you can see in the image below, the page dynamically updates to match the headline and keyword of a completely different ad — all on the same page!
The example above is for paid search (Google Ads & Bing Ads) but this can work for any type of PPC medium including Facebook Ads, LinkedIn Ads, and more.
For Email Marketing
Squeeze more ROI of out of email marketing with hyper-personalized landing pages
⚡️Take email personalization to the next level by dynamically adjusting the content on your landing pages based on your subscribers
⚡️Create highly relevant post-click experiences that resonate with recipients and drive more conversions
⚡️Works with any email system, simply add your merge fields to your CTAs and you’re good to go!
How it Works for Email Marketing
There are an endless number of use cases for dynamic content when it comes to email marketing. For this example, imagine that you’re sending follow-up email on behalf of a Pest Control Company. You’ve probably already captured the prospect’s first name, service request, and zip code in your lead form. If you’re storing this info in your email service/CRM as custom fields, then you can personalize the landing page in follow-up emails simply by adding the merge fields (or personalization tags) to your email CTAs.
In the image below we personalized the copy of the email with the prospect’s name and service request. Then on the landing page, we go the extra mile of ensuring that everything right down to the image is hyper personalized to the individual prospect — this is how you boost conversions.
As you can see in the next image, the very same landing page dynamically updates to match the next prospect. In this case the page is updating to match the prospect’s name and service request. What happens if you don’t have the data on the prospect? Or one of the fields breaks in the CRM? No problem, you can set fallback text and images right in the Plugin.
The above example is just one use case. You can pull in zip codes/locations, birthdays, discounts, etc… the options are endless.
Benefits
Why use wpDynamicContentReplacement?
Increase Conversions
Create more relevant experiences between your ads and your marketing emails to drive more conversions.
Save Time
Build & manage only a handful of landing pages rather than dozens of landing pages for your campaigns.
No coding needed
Keep your developer and tech teams focused on more important tasks. All of this can now be done through a simple plugin.